New Arrivals

  • 2020 Lincoln Aviator Reserve SUV

    2020 Lincoln Aviator

    • MSRP1:$61,670

    Quick Specs

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  • 2020 Lincoln MKZ Reserve I Car

    2020 Lincoln MKZ

    • MSRP1:$48,990

    Quick Specs

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  • 2020 Lincoln Continental Reserve Car

    2020 Lincoln Continental

    • MSRP1:$69,115

    Quick Specs

    View Details
  • 2020 Lincoln Continental Reserve Car

    2020 Lincoln Continental

    • MSRP1:$69,115

    Quick Specs

    View Details
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  1. Bob Wade Lincoln, Inc.

    Latitude: 38.413322Longitude: -78.900631

    3005 South Main Street
    Directions Harrisonburg, VA 22801

    • Sales: (540) 434-3900
    • Service: (877) 853-5993
    • Parts: (877) 818-9047
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Bob Wade Lincoln, Inc. of Harrisonburg

Welcome to Bob Wade Lincoln!


Bob Wade Lincoln is the premiere new Lincoln dealership in the Shenandoah Valley.  We have been serving Harrisonburg, Staunton, Woodstock and the surround area for 40 years as a family owned business.  Our dealership has built a reputation on providing courteous, honest service and create a family environment for the customer.  

Score with the Wade Way!

At Bob Wade Lincoln, we offer new 2020 Lincoln cars along with used lincoln in Harrisonburg.  New 2020 Aviators, Corsair, Navigator, Continental and more!   Our sales staff will help you find that new or used car you have been searching for.  Weyers Cave VA, Dayton VA, and Elkton VA can come in and take advantage of the Wade Way benefits provided at Bob Wade Lincoln.  

If you don't see what you are looking for, please call 540-434-3900 and one of our Certified Lincoln Sales Consultants will be glad to assist you.  We are located at 3005 S. Main St.